Domestic Violence is a serious social issue, but men who face domestic violence in India have nowhere to go since neither the law nor the society accepts them as victims.

Brief

Using the power of type to make a difference. Designing with typography to agitate, educate, and organize the world and the audience. Use typography to help people believe in the cause and its purpose; to motivate and inspire people, and above all, to make an impact.

This campaign challenges the societal norms and encourages others to realize domestic abuse towards men as a problem waiting to be addressed. 

Target Audience

20+ years

Tier 1 and 2 cities 

All income groups

Typographic and Color Palette